OPTIMIZELY
OPTIMIZELY RE-BRAND ILLUSTRATIONS
Pocko brought on Andrey Kasay to create a series of illustrations for the global re-brand of AI platform for marketers Optimizely. Optimizely create tools for marketers across a wide spectrum of digital disciplines, making marketing processes more efficient and impactful. Beyond that, the brief asked to showcase that Optimizely is more than a tool to increase efficiency, it’s giving marketers the freedom to create, be ambitious, and do the work they love without any bottlenecks or clutter in processes. As so, Andrey portrayed the character of Mark Eting, a marketing expert, and the scenarios in which the Optimizely platform could help a professional in this field achieve just that. From agent orchestration to experience optimisation, Mark is streamlining the chaotic, absurd scenarios with Optimizely, whilst doing it in absolute style.
Each of the bespoke large scene illustrations highlighted a key narrative: brand story, experience creation, experience optimisation and agent orchestration. Additionally, six animated spot illustrations were created to emphasise the brand storytelling. The brief asked for a specific focus on the diversity of featured characters, representing marketing professionals in an office setting.
With his signature surrealistic style, Andrey injected energy and humour into these brand assets with distinct storylines. The result is a memorable, witty and creative visual campaign. Andrey’s illustration of Mark even graced a billboard at Cannes Lions. Pocko are proud to have been part of this collaboration.
