OPTIMIZELY
OPTIMIZELY RE-BRAND ILLUSTRATIONS
Pocko brought on Andrey Kasay to create a series of illustrations for the global re-brand of AI platform for marketers Optimizely. Overall, 4 large scenes and 6 gif spots were commissioned, each with a key narrative to highlight. With his signature surrealistic style, Andrey injected energy and humour into these brand assets with distinct storylines.
Andrey portrayed the character of Mark Eting, a marketing expert, and the scenarios in which the Optimizely platform could help a professional in this field. From agent orchestration to experience optimisation, Mark is streamlining the chaotic, absurd scenarios with Optimizely.
The result is a memorable, witty and creative visual campaign. Andrey’s illustration of Mark even graced a billboard at Cannes Lions. Pocko are proud to have been part of this collaboration.
