YEPODA
YEPODA x JUN IONEDA: PRIDE LIMITED EDITION
Pocko collaborated with illustrator Jun Ioneda and Yepoda for their 2026 Pride Limited Edition of The Mist Have, the K-beauty brand’s bestseller face mist. For the fourth year in a row, Yepoda was looking to work with an artist of the LGBTQIA+ community for the Pride Month special edition of the product, and Jun, with his colourful, bold and unapologetic style, was a perfect match. 100% of the collection’s profits were donated to support LGBTQIA+ charities across five different countries.
Jun’s role was to design the full visual identity of the limited edition packaging and campaign assets, including social content. The campaign ended up being expressive and colourful in a way Jun’s work always is, but with an intimacy that gives it real weight. This collaboration was thoughtfully crafted to celebrate individuality, visibility and community, with every detail of the bottle carrying meaning. The social videos included a Q&A with Jun and highlighted his ways of expressing his identity through his art, his commitment to an unapologetically flamboyant style, and a desire to convey a strong, positive and hopeful message through this collaboration.
“When you hire an artist, you are also supporting a story. It’s not that you just are joining forces, you are also putting that person out there, helping the community grow. We are nothing if we are alone” - Jun Ioneda.