LOTTE AUTUMN SEASON
AI PARTNERSHIP WITH GIOVANNA SALA
This autumn, Lotte Department Store in Seoul partnered with AI artist Giovanna Sala to introduce a fresh and elegant visual identity across our stores, website, and social media channels. Embracing the spirit of the season, Giovanna created four exclusive AI-generated artworks, including the season’s essence, that seamlessly blend lifelike human figures with tranquil, nature-inspired landscapes.
Giovanna is internationally recognized for her refined aesthetic and her ability to blur the boundaries between photography and artificial intelligence. Her works carry a sense of warmth, serenity, and sophistication, inviting viewers to pause and immerse themselves in the scene. Each image feels both timeless and contemporary, capturing the poetic beauty of autumn in a way that is distinctly her own.
Set against the golden hues and crisp atmosphere of Seoul in autumn, the visuals reflect not only the changing season but also the evolving artistry of Lotte’s customer experience. These images create a world that is inviting, comforting, and deeply atmospheric, drawing visitors into the cozy sophistication of Lotte’s seasonal collections and in-store ambiance.
With this collaboration, Lotte Department Store continues its tradition of blending culture, design, and innovation, offering customers more than just shopping — a journey into art, emotion, and lifestyle.
