APPLE BUBBLY
PEPSICO X APPLE BOTTOMS
As part of Bubly’s latest campaign, Pepsi sought to celebrate the return of its fan-favorite Apple flavor through a collaboration with the iconic Y2K fashion brand, Apple Bottoms. Believing artist Carol Civre to be the perfect creative partner, the brands joined forces to craft a vibrant visual world blending early 2000s nostalgia with Bubly’s playful spirit.
For the relaunched Bubly limited-edition Apple flavor, the partnership with Apple Bottom Jeans felt inevitable. Coinciding with Bubly’s fall campaign and influencer activations, the creative team infused energy and humor into the launch—turning it into a wink-filled throwback moment adorned with rhinestones, the Apple Bottoms script, and dance floor flourishes.
Carol’s bold, joy-filled design language shaped every touchpoint of the campaign—from custom cans and reimagined denim pieces to a refreshed website and complete PR kit. Together, they brought Apple Bubly Jeans to life: a sweet, spirited comeback that bridges eras through color, style, and attitude.
