NUTELLA® BUONGIORNO
NUTELLA® BUONGIORNO: A COLORFUL TRIBUTE TO ITALIAN CITIES
We had the opportunity to collaborate with illustrator Antonio Colomboni and Ferrero Nutella on the latest chapter of “Nutella Buongiorno”, a limited edition dedicated to ten iconic Italian cities.
For this new edition, the project takes a significant step forward, moving from photography to illustration and opening up a new visual direction. At the center of this evolution is Antonio Colomboni, whose bold, pop and colorful style redefines the Nutella aesthetic while staying true to its iconic identity.
The project focuses to some of the country’s most beloved cities: Torino, Milano,
Venezia, Bologna, Firenze, Perugia, Roma, Napoli, Bari, and Palermo.
Through his distinctive visual language, Colomboni interprets each city by blending
architectural landmarks, cultural symbols, and local atmospheres with a vibrant and
contemporary approach. His work doesn’t simply depict these places — it reimagines them,
translating their identity into a series of dynamic, playful and highly recognizable compositions.
The campaign extends across multiple touchpoints, reinforcing the connection between art, territory,
and everyday rituals. Through illustration, the project elevates the product into a collectible experience, celebrating not only the cities themselves but also the way they are perceived, remembered, and reinterpreted.
With this edition, Nutella® continues to evolve its visual storytelling, while Antonio Colomboni brings a fresh perspective that transforms familiar places into something new, unexpected, and full of character.