MC DONALDS ITALY
Pocko collaborated with McDonald’s Italy to bring a creative spark to the brand’s sustainability initiative, connecting them with illustrator Andrea Chronopoulos to develop a playful yet impactful visual campaign.
Through a series of animated films and illustrated posters, Chronopoulos transformed McDonald’s packaging into lively characters with witty personalities, each urging customers to recycle responsibly. His clean lines, warm palettes, and humor-infused storytelling captured McDonald’s friendly tone while delivering a clear environmental message.
The campaign, titled “Dammi una seconda vita” (“Give Me a Second Life”), invited audiences to see value in waste and act sustainably. Displayed across restaurants nationwide and supported by a short animation, the visuals gave discarded cups and boxes a voice, bridging creativity, awareness, and corporate responsibility.