AMAZON MUSIC UNLIMITED
Amazon Music Unlimited continued its creative partnership with Pocko artist Sawako Kabuki across two campaigns released in September and November, inviting her signature playful, expressive style to define the platform’s seasonal visual identity.
For both editions, Sawako crafted a series of character-driven animations. Including quirky figures in rhythmic, joyful motion with each set against colour-rich, atmospheric backgrounds.
For the September campaign it leaned into bright, transitional tones and energetic movement and the November winter edition introduced a warmer palette and cosy seasonal mood. It features a man and a woman performing whimsical gestures against softly glowing, winter-themed sets.
Across both launches, all animations were adapted into a full suite of social-ready formats. Ranging from vertical loops for Stories and Reels to square and widescreen assets for feed and paid placements. Each piece was designed to perform seamlessly across platforms, maintaining Sawako’s expressive visual language while meeting Amazon Music Unlimited’s needs for high-impact, mobile-first content. The result was a cohesive set of playful, artist-driven visuals tailored for the fast-moving pace of social media.
