CHIQUITA BANANA
For this year’s Chiquita Pop by Nature campaign, Jiaqi Wang was commissioned to create the visual identity, celebrating both the legacy of Miss Chiquita and the brand’s vibrant pop persona. Through her dynamic, character-driven illustrations, Jiaqi injects playful energy and bold rhythm into the campaign, amplifying Chiquita Banana’s unmistakable pop spirit with a fresh, contemporary twist. She maintains the spirit that audiences already know and love while giving it a renewed sense of charm and individuality.
As part of the campaign, Jiaqi thoughtfully reimagined the brand’s iconic symbol, adding a distinctive personal touch while preserving its joyful, fun, and refreshingly vibrant personality.
