Seo Hyojung
Digital/Experiential
Seohyo Hyojung, is a South Korean media and generative artist based in Seoul. Her work explores the intersection of technology, everyday objects, and audience interaction.
Seohyo's early work focused on installations and performance art, combining common objects with media technology to render them unfamiliar, prompting viewers to perceive the ordinary in new ways. She integrates audience participation, viewing her role as both a producer and observer, allowing the audience to complete the artwork through their interactions.
During the pandemic, Seohyo began a daily creative coding practice, inspired by artists like Zach Lieberman. This led her to delve into generative art, creating animations that range from mathematically imagined shapes to nature-inspired forms.
Her works have also been featured on urban billboards at the Korea National Museum of History (Seoul), Kerry Center (Hangzhou), Ten Square (Singapore), Hoog Catharijne (Utrecht), Ebisu Garden (Tokyo), and Incheon International Airport. She also has taken part in events such as Demo Festival(2022), D:Art Festival(2022), the Asia Triennial Manchester(2011), the Seoul Mediacity Biennale(2008), the Gwangju Design Biennale(2007), the Kobe Biennale(2007), the Ogaki Biennale(2006), and SIGGRAPH(2006).
