Comdirect – CASH. GROW. FLOW. GO!
Rocket & Wink x Peoplegrapher x Matt Voyce / Typography, Motion Design, AI / Brand campaign / 2026
Matt Voyce lends his distinct, bold animatied typography to Comdirect, Commerbank’s digital banking brand. Created with Hamburg agency Rocket and Wink and production studio Peoplegrapher.
The objective
Comdirect wanted to bring its brand core, “self-determined finance,” to life through a fresh, attention-grabbing visual concept.
To bring this to life, Rocket & Wink brought their concept Cash. Grow. Flow. Go! to media production company, Peoplegrapher based on the brand's core pillars: EASY (digital daily banking), GROW (long-term wealth accumulation), and PRO (active trading tools) to illustrate how these services fit into daily life.
A BLEND OF DISCIPLINES
The campaign brought together a fully AI-driven film featuring bold hero worlds and strong characters, all set against a sky-blue backdrop by filming the base footage in-studio and further enhanced with AI in a music video style.
The holistic approach demonstrated that production, direction, post-production, AI, and sound can integrate seamlessly.
Why Matt Voyce
Matt Voyce is a Graphic & Motion Design Wiz who helped to enhance the brand's messaging and films character by developing elements such as text animations, screens, and pop-up notifications in the brand's bold purple and yellow.
Although Matt Voyce specialises in animating letterforms, working extensively in a 3D camera space was a new challenge. He explored ways for type to shift and morph while staying integrated within each scene together with Nathan Hughes who managed initial rotoscoping and screen compositing to address the project's technical complexities.
These elements interact dynamically with the AI characters and reinforce the film's hero-world aesthetic.
The outcome
Matt delivered supers and titles in four aspect ratios, including cut-downs. Final assets were deployed across Connected TV, digital out-of-home advertising, social media, and display networks.
The campaign achieved strong engagement across all targeted channels. Clients praised the dynamic visual identity and seamless motion design integration as key factors in the campaign’s success. The work was also recognised in the industry for its innovative use of AI in brand storytelling.