Parallel Studio had the chance to work with Chloé for the creation of three short animations to promote new limited edition purses. Each one of these bags represents the opening of three new Chloé stores: one in London, another in Singapore as well as Tokyo.
The designs are inspired by local symbols and images: the Singaporean phoenix, Pearly Queens and Kings from the streets of London, or the famous fireworks from Tokyo. Parallel Studios showed us again how incredible and hypnotic motion design can be. We promise you’ll want to watch it over and over again.