October 22 - News

Olaf Hajek’s seasonal campaign for LOTTE Mall in Korea

As the nights are drawing in closer, we are all in search of the magical and fantastical to brighten up our days… Here, we can reveal the few first glimpses of Olaf Hajek’s beautiful campaign for the new LOTTE Mall – the largest mall in Seoul, South Korea. The idea was to create a visually stunning wonderland throughout the year, with spring, summer, autumn and winter themes. Olaf’s work was used on a poster, as banners, and on paper sculptures as part of an installation – these will change throughout the seasons. If you’re lucky enough to be in Seoul, why not pop down and check it out!