October 1 - News

Michela and her Strong Women

Adidas Originals have relaunched their iconic 90s sneaker, the Falcon. For the worldwide launch party in Los Angeles, they called in Michela Picchi to draw the faces of some very cool and diverse women to represent the ideals of today’s young women. Utilising her typical brightly hued palette, Michela’s work was featured as a giant billboard above Sunset Boulevard.

The party which was held below the billboard in a re-purposed petrol station, was decorated in a pink and purple theme of neon lights. It was a star-studded night in LA with Kylie Jenner there too as  Adidas brand ambassador.

Adidas also printed a magazine for the new Falcons which featured an article about Michela and her work. BRAVA MICHELA!