June 1 - News

Michela Picchi in Times square

Congratulations to Michela Picchi!

Michela Picchi’s incredible work looks amazing in a larger than life format, presented at the staple of New York City, Times Square.

The artist collaborated  with LIFEWTR and designed a series of 3 beautiful illustrations:  Cosmic Dream, Rising Tiger and Pop Springs bottles as the 2022 main collection and part of the True Colors campaign.

In the words of the artist herself:

Water with its beautiful strength has always been a philosophical metaphor symbolizing evolution: it is for me the best example to describe the succession of present moments in time, an eternal present stream.
How to evolve in the future and how to be present at the same time.

Michela Picchi