May 4 - News

Let’s Go Hiking

Beautiful type animation by Motion Pocko artist, Mat Voyce! The team at L.A. Times commissioned some kinetic stretching type for a full page feature on hiking in LA. Check out the beautiful work below;


‘By using a staggered stretch, each of the letters growing to different heights was created to give the sense of increasing pitch, much like a hike up a hill or mountain”