September 20 - News

Jewel in the Crown

Celebrating their 235th anniversary, luxury watch and jewellery brand Chaumet commissioned Parallel Studio to create 8 diverse films for a celebratory exhibition at Tokyo’s Mitsubushi Musuem.

Each film reflects on the founding themes and jewels of the brand in a unique style. A jewellery box opens in each film to reveal an animated universe focussing on a strong theme of the brand.

Parallel combined a multitude of techniques, photography, illustration, line art, watercolor and 3D, to bring the worlds of Chaumet to life and offer an unexpected journey into the culture, know-how and style of the Maison