March 19 - News
Oh boy, oh boy! We’ve been waiting a very long time to show you this masterpiece by IC4DESIGN. Commissioned by BBDO, Mercedes Benz’s new outdoor print campaign took a total of 11 months to complete. We’re still in shock, like a bout of empty-nest syndrome. The city scene features a near-accurate version of Istanbul, populated by a full range of Mercedes cars and hundreds of charming characters engaged in their own amusing stories.
Famous landmarks such as the Galata Tower, Taksim Square, Old Town Walls and the Bosphorus Bridge are all illustrated in loving detail. There’s just so much to see in here, so many precious moments and stories, we don’t even know where to start. Tremendous work by the boys in Hiroshima.