YouTube Works Japan

What's Your Story?

Over the last decade, marketers have redefined how they communicate with consumers. From the heartwarming to the heartracing – and everything in-between, YouTube has seen how incredible digital content can drive equally powerful results.

The YouTube Works Awards celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube in the past year.

Illustration and Animation directing extraordinaire, Linn Fritz was the perfect artist for the job when AKQA Tokyo came to us to work on their animated hero video, “What’s Your Story?” which was for the YouTube Works Japan campaign. .

For the video, Linn and Pocko were tasked with paying homage to the ad industry by showing how reel life is inspired by real life.Through the portrayal of daily interaction with ads, the animation shows how these consumer moments help inform advertisers on creative ways to reach their audiences. Ultimately acting as a call to action for brands and advertisers to submit their work for consideration.

Linn closely collaborated with animator Arm Sattavorn in order to turn her super kawaii Illustration and character design work into fluid animation with seamless transitions. The films tone along with music and SFX by Zing Audio is fun, lighthearted, down to earth and authentic, perfectly reflecting the mood for the YouTube Works awards.