For the video, Linn and Pocko were tasked with paying homage to the ad industry by showing how reel life is inspired by real life.Through the portrayal of daily interaction with ads, the animation shows how these consumer moments help inform advertisers on creative ways to reach their audiences. Ultimately acting as a call to action for brands and advertisers to submit their work for consideration.
Linn closely collaborated with animator Arm Sattavorn in order to turn her super kawaii Illustration and character design work into fluid animation with seamless transitions. The films tone along with music and SFX by Zing Audio is fun, lighthearted, down to earth and authentic, perfectly reflecting the mood for the YouTube Works awards.