All assets for the campaign and the production of the animation were executed in four weeks of busy schedule. Renowned Italian illustrator Emiliano Ponzi developed a colour palette and the elements to produce a friendly and poetic piece. London based animator Pedro Allevato, aka Sugarblood then did a fantastic job in compositing and bringing all illustrations to life in a smooth animation, one that allows for immediate understanding of the product.
The aim of the animation is to lead the viewer to the farm world, where the rhythms of a natural, rural life are associated to doing things with care and attention. The world of reference helps to create a strong image of the farmer-consultant, whose role is to introduce and guide the customer though an effective management of investments.