Montserrat

Pocko Lab

In 2012 Pocko Lab embarked on one of its most ambitious projects to date – visualising and creating a new identity for the West Indian island of Montserrat. Known in its heyday as a holiday playground for the rich and famous, Montserrat was largely devastated by a series of pyroclastic flows and ash clouds from the island’s awe-inspiring volcano.

The eruption of 1995 transformed life on the island, leaving the former capital Plymouth and its port uninhabitable. 

Despite this, the “Emerald Isle” has retained its unique charm and has continued to draw thousands to its shores year after year. 

Over the next few years, the governments of Montserrat and the UK are committed to plans to develop Carr’s Bay and Little Bay into a residential, commercial and cultural centre for the island and the Caribbean’s newest and most distinct get-away-from-it-all destination.

 

Upon developing routes for Montserrat’s new logo identity, one shape stood out among the rest as the most favourable. The “Wave” was the iconic symbol that could be see to represent the land and sea of Montserrat.

The wave is a visual device used to support the calligraphic text. Many iterations and positions were explored, and ultimately settled on ‘resting’ the wave upon the Montserrat signature. Flanking on the right side of the logo, the sun can be seen as rising or setting on the inland mountains and surrounding sea.

The new capital towns of Monsterrat also warranted a logo re-branding. Carr’s Bay & Little Bay would be constructed to support a large harbour & marina and Government Capital. The logo took inspiration from the island’s rich Irish past, using Celtic circles intertwined to communicate the unity of the island.

Combined, Carr’s Bay and Little Bay will provide a focal point for trade, entertainment, government and tourism, which will transform the economy of Montserrat, whilst retaining the features that make it such a special place. The Governments of Montserrat and the UK are committed to plans to develop Carr’s Bay and Little Bay into a residential, commercial and cultural hub for the island and the Caribbean’s newest and most distinct get-away-from-it-all destination.