The name of the restaurant (Mad Perros Pizza) has nothing to do with the food but is a reflection of the ethos of the client who is Japanese, not Mexican! Capturing this ethos meant expressing a love of pizza and rock-n-roll but with a kid-friendly vibe that was also cool enough for young adults too.
Mad Perros is not about selling Pizza, its about providing an escape from the boredom of daily life.
Pocko understood well the concept and the creative results are far more than we ever expected.
Taichi Hirata, CEO
In between all the painting, the team took lots of breaks to bathe in the onsen, eat soba and party hard ‘Ichiro Kono’ style. It was gratifying to see the final product finished and Mad Perros Pizzeria is the perfect mix of ‘kawaii’ and cool.
Through the mural, I wanted to represent the true essence of the Mad Perros project –a company that does not just sell pizza. There is a real concept and philosophy behind it all and I think I was able to capture this and illustrate that vision on the walls.