“Michela was the perfect partner to help bring LIFEWTR’s bottle series theme of vibrant pop art to life. Michela’s professionalism, attention to detail, and willingness to collaborate made this experience all the more positive.” PepsiCo
“Working with brands can sometimes be tricky, but this was one of the most positive collaborations of my career. Our collaboration was built on trust and openness and I think that’s why we were able to achieve such great results. I’m forever grateful to them for the incredible learning experience.” Michela Picchi
Michela’s artwork extended into the packaging and into the public OOH campaign. Featured in airports and stores, her uniquely surreal and colourful illustrations found their way into various situations across the United States.
In addition to the campaign in stores and airports, the work was also featured on LIFEWTR’s socials…
…and animated into some beautiful digital content: