Lamborghini

Inspired by the past, made for the future.

Pocko has collaborated with many car brands over the 20 years but to work with the fastest in the world was very exciting for the team…

In celebration of 50 years since the ground breaking Countach LPI 800-4 model, Lamborghini called upon Pocko’s creative services for a special anniversary campaign, creating posters that celebrated the iconic design which was ‘Inspired by the past, made for the future’.

Lamborghini has consistently broken historical barriers and records; from car design, speed records and even ad campaigns, the Italian car manufactures have pushed what a luxury brand can be. For this anniversary campaign, Pocko knew  the creative talents needed to be  ground breaking to achieve a result that matches up.

All quotes by Lamborghini.

Working closely with brand communication agency Beyond the Line, we pitched a series of artists that felt in line with the brief. For this campaign we began working with Pocko artist Shy Studio. We then used our network of creatives and brought artists Omar Aqil, Lorenzo Ceccotti, Andreas Wannerstedt and Yegor Zhuldybin on board.

Shy Studio is an independent motion graphics studio based in Cologne, Germany, founded in early 2020 by artist and designer Misha Shyukin. Focusing its work on artistic exploration and bespoke design, Shy Studio specialises in the fields of 3D motion and still life visuals with a contemporary and modern aesthetic.

Shy Studio brought that iconic atmosphere into a modern setting, blending the legendary Countach design with abstract, tactile elements and otherworldly objects. The classic Lamborghini green is the primary color of the composition and functions as the main light source in the piece, playing off surfaces to generate new shades that exalt the car’s unmistakable lines.

Omar Aqil is a 3D CGI illustrator and art director from Pakistan. He has over 10 years of experience and is currently enjoying recreating work from famous artists, such as Picasso in his own modern way in 3D.

Omar was inspired by the remarkable rise of technology over the past 50 years (after the launch of the very first Lamborghini Countach). The vertical shapes in the poster represent the technological climb while also creating a modern cityscape that places the car centerstage. A wonderful interpretation of the newest addition to Lamborghini’s legacy.

Yegor Zhuldybin is a 2D collage artist specialised in creating surreal unique worlds. Exploring devices such as colour saturation, aesthetics and optical illusions, the Russian creator bends the reality of his environments through pattern work and use of scale.

The poster Yegor created for Lamborghini is an exploration of the perfect integration of the updated Countach design into the modern world. Aware of the Countach’s glorious past, the artist aimed to find balance between the modern reincarnation of the iconic model while still offering a tribute to Lamborghini history.

The backdrop is also a homage to the car: a slick cityscape at night, clean lines, bright saturated colors—all elements that characterize the Lamborghini Countach LPI 800-4.

Andreas Wannerstedt is a Stockholm based artist and art director who crafts unique 3D sculptures and mesmerizing looping animations. The imagery of Andreas is both sophisticated and whimsical, featuring simple and playful geometric shapes in balanced compositions, together with organic textures and harmonizing colour palettes.

In his reinterpretation for Lamborghini, Wannerstedt illustrates the meeting between nature and the highest human technology—the soft hues of an imaginary dusk meet the clean lines of the Countach LPI 800-4. Status, beauty, luxury, and an iconic silhouette.

The full set of posters can be purchased through the Lamborghini online shop as a gift or a memorable anniversary item, and shipped to anywhere in the world.