The IBM ‘Deep Dives’ form an ongoing collaboration with Ogilvy Paris / New York, IBM, and artists Zim & Zou.
The Deep Dives are designed to influence and inspire at industry level – covering Healthcare, Energy, Transport and Banking. Platforms including print, poster, social media and digital were all utilised for the Deep Dives.
We collaborated with renowned photographer Fabrice Fouillet to shoot Zim & Zou’s paper sculptures across these ongoing projects. We chose him for his clarity of vision and ability to liberate objects from their ‘accessory’ status.