Esselunga

Last month, Michela Picchi collaborated with huge Italian retail chain store, Esselunga on a complete 360 illustration campaign!

Illustrating the whole of their ‘Fìdaty’ rewards brochure – Michela brought her bright psychedelic patterns and colours to the iconic Strawberry covered magazine.

Michela Picchi,  is a multidisciplinary artist originally from Rome and now based in Berlin. Michela creates unique artworks for magazines and brands across industries.

Her client’s include Pull and Bear, WeWork, Nike, Adobe, Vogue Japan, Uber, Emporio Armani, Get Your Guide Berlin, Uber, Park Hotel Japan and many more!

“It was super cool to create a new imaginary world with so many different scenes for Esselunga! I was so happy to include many of my iconic colours and patterns, as I really wanted to make sure I merged my world with Esselunga’s” – Michela Picchi

“Michela has a unique style. She immediately grasped the essence of the brand and was able to represent it in a fresh and fun way. Her talent is indisputable!” – Paolo Cremonesi, Creative Director at Armando Testa

Collaborating with Michela and Nicola has been a stimulating experience for their creative approach and their professionalism, thanks to which we have obtained an excellent work. – Valter Aracco