Pocko is an ideal partner for ENI to help them demonstrate their commitment to the arts and culture.
Since 2009, Pocko has been collaborating with TBWA ITALIA & ENI as a creative consultancy, to provide a host of artists for their global marketing campaigns. Pocko’s vast network of international artists proved invaluable to ENI’s vision. ENI’s communication strategy aimed to sponsor up-and-coming artists who would act as creative ambassadors for various countries. The artwork was used throughout ENI’s global PR approach, from print to television, including the esteemed Global Compact Leaders Summit, 2010.
The Crotone Mural, Southern Italy
ENI approached Pocko to produce a large-scale mural in Crotone, Southern Italy, on behalf of their subsidiary group Syndial. Pocko enlisted the talented Italian graffiti artist Danilo “NEVE” Pistone, who spent 5 weeks planning and painting the artwork on Crotone’s disused gas tower. Upon completion, the mammoth-scale production became a Guinness World Record contender for the largest mural painting, scaling at 56 metres high.
The Crotone Mural began with a series of initial sketches on paper. Models were then chosen, photographed, and placed within a rough layout. Once approved, NEVE travelled to Crotone and proceeded with rendering the final artwork onto the gas tower.
Pocko Lab + Onesize TVC
FilmMaster & TBWA enlisted our consulting expertise to work on a new campaign for ENI’s new generation of superior quality fuels: eni blu+
The brief was to produce 5 animated television commercials that would express the power of ENI’s fuel technology through dynamic particle physics, abstract fluid forms, sound design and live footage.
Pocko Lab started the process by recommending a number of cutting-edge animation teams represented from around the world. Each studio provided the client with a complete production treatment, which went through a series of approvals and tests, before one studio was awarded the final job.
Dutch studio ONESIZE were chosen as the lead Animation studio, along with young Director Reinier Flaes, to produce the series of animations.
Additional content included exclusive behind-the-scenes footage, teasers, and 4 outdoor print campaigns.