Pocko Lab

We have been working together with Doritos and We Think Things to produce the new interactive social campaign ‘Doritos A or B’.

Doritos have launched two new flavours, Sizzling Salsa and Ultimate Cheeseburger, through a television ad you can watch here. There is just one catch… only one can stay. In order to decide which of the two flavours will remain on the shelves, Doritos have taken to social media and asked the public to come up with ways of eliminating their least favourite batch.

This can be done in the form of a simple tweet, Facebook comment or via their official website. The ideas are then illustrated, and animated by the amazing We Think Things, the best idea of them all wins a longer, more intricate animation as well as £20,000

Have a look at some of the creative ways to Destroy Doritos below and if you think you can come up with better ideas visit the Doritos Twitter here.

Updating their social media frequently with the different statics, animations and gifs by the very talented We Think Things, Doritos has managed to grab the attention of many fans.

So far there has been a variety of incredible entries, including tweets and posts by television personality Stephen Byrne, rugby player Jordi Murphy, and MMA fighter Paddy Holohan.

Whether it’s getting a T-Rex to trample on it, or turning the tables and having it smashed to smithereens by a piñata, Doritos will choose the boldest and most creative entry and bring it to life with an animation for you to share

“We are thrilled to be launching a new Doritos flavour campaign, a fun concept which ties in brilliantly with Doritos’ bold brand messaging. We’re really looking forward to seeing the nation’s creative elimination ideas!” – Andy Hawkswell, Marketing Manager