Pride Campaign- Liebe Ist Liebe

Diversity is more than any one gender, race, or ethnicity. It’s richly representative of all people, all backgrounds, and all perspectives. It is the entire human experience.

To coincide with Pride Cologne this year, Apple held a series of events that celebrated inclusion and diversity at their Schildergasse store in Cologne, Germany.

Apple wanted Michela Picchi to interpret the theme Liebe ist Liebe, by creating an artwork using an iPad Pro and Pro Create. The artwork was then animated into a fascinating time-lapse video, playing on the store’s huge screens during the Pride celebrations.

Love is the most intense and highest emotion we can feel. Love as a feeling has no genders, no exclusion and definitely no preferences.

Michela was then invited to give a talk and a workshop at the store, as part of the Today at Apple events. The audience had the opportunity to hear more about Michela’s career and creative process, and got to learn the secrets on how to draw Michela’s cute bunnies.

Michela also created a wonderful stickers app, available on the Appstore. She turned her beautiful illustrations into a series of 24 cute stickers for people to use during the Pride and everyday, from smiley hearts to colorful hearts and happy bunnies. Share the love in your iMessage by downloading the Liebe is Liebe app here!