Amazon Books

That Reading Feeling Awaits

This campaign gives life to the invisible magic that happens inside our imaginations when we read – inspiring readers to read more and get more out of what they read. The campaign is aimed at celebrating the place of books at the foundation of culture.

The amazing typographer Mat Voyce was commissioned by Amazon to bring their audiences imagination to life through expressive typography that communicates the invisible magic that happens inside the imaginations of their readers.

Reading is a co-production between a book and our imagination

– Amazon Books


The social and out of home assets pair simple photography of a reader behind their book with their illustrated thoughts jumping off the page. To bring the magic of reading to life, these assets feature the inner monologue of different readers responding to the books they are reading.


In a world of fast content, diving into a good book has never felt so rewarding.

– Amazon Books