Each of the 3 films showcased the capabilities of Adobe’s software fusing vector art, live action film and motion graphics, transforming mundane scenes into beguiling stories. Michela’s illustrations were perfectly suited to the brief bringing her bold colour pattern and chimerical characters and patterns to the streets of LA.
I was honoured to collaborate with world renowned brand that develops amazing software that we artists use daily for creative purpose. It was amazing to see my illustrations come to life in the film on the streets on LA and then to see them all over the conference centre.
The film formed the background of the introduction to the headline keynote speech and the illustrations and stills from the film were used as the event’s brand identity and her patterns decorated the venue throughout.
Michela’s bold patterns caught the eye of many of the attendees, being shared widely on instagram and social platforms.