Arborea is an Italian dairy products brand based in Sardinia which recently wholly rebranded and repositioned with great success. A great focus has been given on packaging design and illustrations on all media. The result is a fresh tone of voice which is quite unique for its category, especially in advertising, where illustration style is supposed to change each year to deliver every time a brand new imaginary.
Arborea! A mysterious place that loves to hide its beauty to everyone. Its wide, uncontaminated fields, the sun that embraces you and warms you up from within. A radiant place. Arborea! Here, the breeze winds you up with that unmistakable scent: a mix of sea-air and wild nature. The happy island for cows exists: it lies in Sardinia. Its promise? A surprisingly tasty milk.