By using a free app, viewers will be able to access an extra dimension of the artworks, giving rise to a truly new interaction – one in which the book becomes the vessel for a digital exhibition space.
A.R.E (Augmented Reality Exhibition) is a collaborative project, bringing together the international generative art community Generative Hut; paradigm-shifting augmented reality platform Aria; and Vetro Editions, the publishing house focusing on analogue after digital. Following its launch at Pocko, A.R.E will continue its exhibition run at Zönotéka, Berlin in December.
The idea for this book came from the feeling that displaying such artwork is where screens can fall short, and one starts to look for that other medium: print. But what if there was a bridge between the physical and digital worlds? Through the use of augmented reality, we conceived this book to let you unlock motion on the pages, creating an experience that is more akin to visiting an exhibition. – Pierre Paslier
The opening night experience was phenomenal. Attendees were from all corners of that beautiful art and science intersection. The shared conversations at Pocko cultivated and nurtured this passion for Generative Art.
Participating artists –
Quentin Lengelé @qornflex / Richard Plumitallo @plum_rich / Aaron Penne @aaron_penne / Alex Guevara @alex.g.u.e.v.a.r.a / Alida Sun @alidasun / Arnaud Pfeffer @arnaudpfef /Bruce Roberts @canvas.51 / Geoffrey Bradway @chromatocosmos / Christian Kauppert @codinginthedark / David Szakaly @dvdp / Bileam Tschepe @elekktronaut / Julian Frener @frenerdesign / Hideki Saijo @hdksjskdh / Caleb Ogg @iso.hedron / Piter Pasma @piterpasma / John Carpenter @johnbcarpenter / Julien Gachadoat @julienv3ga / Karl Sluis @kcsluis / Kjetil Golid @kgolid / Loïc Schwaller @loackme / Omer Avarkan @omer_avarkan / Pierre Paslier @pierre.paslier / Paola Olea @pao.olea / Dan Catt @revdancatt / Process Studio @process.studio / Hyojung Seo @seohyo / Umut Gonka @seskamol / Guillaume Laguarde @entropismes / Jessica In @shedrawswithcode / John Harman @thejohnharman / David Mrugala @thedotiswhite