April 10 - News

Ceres Lau – McDonald’s

Although they look simple at first sight, take a closer look at these new visuals for McDonald’s latest Happy Meal campaign.

We have produced this series of images with talented paper artist Ceres Lau. The campaign is focused on healthier alternatives in the kids menu whilst also showing reduction of salt in the meals. Ceres’s clever and intricate use of paper cutting beautifully translated the campaign’s messages.