September 28 - News

Adidas Z.N.E

We’re excited to share the latest directorial and animation work by Pocko motion artist Sugarblood for Adidas Z.N.E. sportswear.

In the midst of a turbulent world, there is no room for distraction – every moment counts. The focus of Adidas’s latest Z.N.E spots is to help Gen Z create a distraction-free zone. Adidas’s latest motivational mantra “future starts with you” sets the goal of helping the young generation get into that champion mindset. Sugar Blood skillfully utilised frame by frame hand-drawn animation for all 800 frames set inside the films world.

Great work Pedro!