June 22 - News

Serial Cut – ‘Melting Props’ for Diesel

Serial Cut celebrate summer in this campaign featuring pieces from Diesel’s S/S 2015 collection, including footwear, sunglasses, and bags, all inhabiting a glossy landscape. An ice cream cone, surfboard, and basketball all melting and dripping in the heat, encapsulated in a candy coating that shimmers through a rainbow of blues, greens, and pinks, with movements emphasizing the suspension of natural law as texture. Get into a surreal summer immersion, where gravity is merely a suggestion. See the video live in all of Diesel’s window stores this summer!

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