We are delighted to announce the new NatWest Business campaign by James Dawe! We’ve had to keep this one under wraps for quite some time, but now the UK campaign can be seen all over. The personalised service from NatWest helps business owners move forward with their banking needs and reach their goals. James had worked very long and hard to create a variety of artwork for the campaign, so please do us a favour and pick up a brochure or two from your local branch!
HippieHouse have been ever so busy pushing their animation skills in all different directions. Our friends at Tr3s asked them to produce an original show pack for the new show ‘TropicalÃsimo’. It was based on different Latin music, such as Salsa, Bachata and Merengue. The mix of techniques was the main challenge: 2d & 3d animation styles, illustrated environments, hand-made paintings, textures, and many long nights of work!
Next up comes a short spot for MTV, celebrating Coke’s 125th Anniversary Global Campaign. HippieHouse developed the idea of ‘30 reasons for believing in a better world’ by building a futuristic, toyish, yummy city where people live in harmony and respect the living nature. Have a look at the work over here
The fabulous Olaf Hajek was recently commissioned to by the African Museum in Tervuren, Belgium, to produce this striking image. We love it, and hope you do to. Olaf Hajek’s elegant, figurative, colorful, textural work holds a strong sense of character and fine art sensibility, and he exhibits regularly in galleries all over the world. He has an impressive client list and has previously worked with the likes of Montblanc, Bloomberg, Pirelli and Rolling Stone Magazine to name just a few. Click here to see more of Olaf’s work or just give us a call at Pocko HQ to find out more.
Serial Cutâ„¢ have been busy bees lately, and always impress us with their latest offerings. Here, El Corte Inglés department stores asked the studio to design a visual representation of “Culture” as part of their re-branding identity. Taking René Magritte as the main source of inspiration, the Culturapple showcases the worlds of Literature, Knowledge, Music, Art and Philosophy with stunning 3D simplicity. Genial!
We are delighted to finally reveal the fantastic work Adam Hayes was recently commissioned to produce for Chester Zoo. Adam was briefed by Music (based in Manchester) to produce a new playful new hand-drawn typeface and logotype for the zoo, as well as a map and several stand-alone animal icons. You can read the full review (by Creative Review) here, or click here to see more of Adam’s work.
On Wednesday 17th August, Sanderson will host the latest exhibition of graphic works by Paul Bower, curated and produced by Pocko. Come And Get It features a collection of screen and block-prints by the South-London based artist. Here, Bower exhibits his favourite “lost, but not forgotten” song lyrics, and an array of instant, throw-away messages. His typographical posters play with the familiar and the recognisable in popular culture; twisting the meaning of words to amuse and confuse the audience.
Bower’s signature style balances between candy-floss characters, raw typography and razor-sharp wit. His technique is varied, but always packs a punch, using a range of lino-cut and screen prints, acrylic paint, ballpoint pen, paper-cuts, stenciling, and collage to create his pieces. In an age where media is saturated with overly-polished imagery, Paul Bower’s somewhat “unfinished” approach proves a breath of fresh air.
