Marco's heartwarming true story brought to life through a short animation by Pocko Lab and Ben Pearce.
Pocko Lab invited animator Ben Pearce to collaborate on one of the most heartwarming projects in recent memory. Working alongside the agency 1861United, Pocko and Filmmaster Productions produced a 30" tv-spot and print campaign for the Ospedale Pediatrico Bambino Gesù, Italy's most famous children's hospital based in Rome. Our animation tells the true story of Marco; a young boy desperately in search of a new heart, and whose life is transformed through the generosity of public donations. The short animation has been welcomed with great adoration throughout Italy, and more importantly has brought smiles and hope to the children of the OPBG. The beautiful soundtrack "True Life" was kindly contributed by singer Malika Ayane. We are all very honoured to have worked on this very special project.