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Lost Weekend
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The Blade
A STUNNING GUIDE TO WHO WE ARE AND WHAT WE WANT
Blade is an extraordinary symposium of ads from around the world, collecting work that shows how man's desire to sell has spurred him to new levels of invention. From African murals to Asian cartoons, from religious promotions to environmental installations, the range of attempts to shock, to scare, to make us laugh, to make us guilty, to make us feel good, shows the diversity and the incredible similarities in every attempt to connect with the consumer.
Advertising is, in a sense, the official art of modern society. Yet whilst advertising is often seen as an agent of conformity, increasingly, it is actually an outlet of creativity as the world's companies fight to distinguish themselves from one another.
Blade is an extraordinary symposium of ads from around the world, collecting work that shows how man's desire to sell has spurred him to new levels of invention. From African murals to Asian cartoons, from religious promotions to environmental installations, the range of attempts to shock, to scare, to make us laugh, to make us guilty, to make us feel good, shows the diversity and the incredible similarities in every attempt to connect with the consumer.
Advertising is, in a sense, the official art of modern society. Yet whilst advertising is often seen as an agent of conformity, increasingly, it is actually an outlet of creativity as the world's companies fight to distinguish themselves from one another.
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