Archive for the Home News category
Olaf Hajek for Swatch

Swatch recently partnered with Olaf Hajek to create two limited edition watches - the Flowerhead and Nature Man. Using Olaf's recent vibrant portraits of African women, the Flowerhead's dial presents the face of an African woman clothed in plants and flowers, creating an image of luxury and beauty through nature. The Nature Man is a surreal portrait of a blue-green man gazing into a distance populated with spiky plants and bright flowers. Both watches have curling leaves floating above the watch faces as hour and minute hands - we certainly think these would make stunning watches for anyone who likes to wear art on their wrists. To view more of Olaf's beautiful portfolio please click here

Serial Cut contributed to the story behind the new Nike Lunar Ballistec, "one of the lightest and fastest tennis shoes ever made," according to the sports apparel giant. 

"Nike wanted to create a sort of sci-fi and spy narrative surrounding the footwear's design," said Sergio del Puerto. "Our team provided sketches of a capsule that would contain the shoes; it was a polygonal, almost diamond shape, with a sneaker-sole-like base." Once approved, Serial Cut used 3ds Max, Cinema 4D, and Photoshop to place the capsule in several scenes: by the hands of a lab technician at work, strapped into a cargo area, and next to the newly born Nikes. 

Del Puerto was extremely pleased with the final images and the overall experience: "It was incredible to work on a Nike project, especially this, which allowed us the freedom to invent quite the tale about a pair of shoes."

February is the month of LOVE

February is the month of love... rubbish cards, service station flowers, feelings of failure and general malaise... But this month, our friends at LOVE decided to make things differrent. They teamed up with Pocko illustrator Dave Anderson to create 28 interprative illustrations of love. They will be releasing one every day in February, and printing them on to 28 limited edition t-shirts. To view the campaign as it unfolds, keep an eye on LOVE's tumblr here, and also on our Pocko Facebook and Twitter pages. To see more of Dave's great illustrations, click here. ONE LOVE! 
Bjorn Lie and Popil for Lufthansa

Bjorn Lie and Popil have recently finished their work for Lufthansa's online global promotion, with our friends at Plan-Net. The concept is all about the "Wimmelbilder“ - images originating in Germany which display scenes that teem with people, buildings and/or other objects. Each Illustration stages a story or situation found in everyday life. The Lufthansa microsite features different destinations and their typical locations that are associated with travel - Bjorn was chosen to represent London, and Popil illustrates Beijing.There is also competition on the microsite which challenges the visitor to explore and discover details within the images. Each day we present a new "Wimmelbild“ and a new challenge to hunt specific objects in the scenes. As a highlight for this promotion, the brand will also produce a unique and high-quality book with all the featured illustrations.  

Emiliano Ponzi joins Pocko!

We've been huge fans of Emiliano Ponzi for quite some time, and are delighted he has chosen Pocko for representation! His bold textured illustrations use repetition, a judicious use of line and strong graphic compositions to define and communicate the concept at hand. His illustrations appear in advertising, magazines, book, newspapers and animations.
Emiliano has received numerous honours including the Young Guns Award from the the New York’s Art Directors Club, medals of honor from the Society of Illustrators New York, Los Angeles and 3x3 Magazine Pro show. Awards of excellence from Print, How International Design Award, Communication Arts Illustration Annuals and American Illustration Annuals. The Last award was the coveted Gold Cube from The Art Directors Club of New York, received in the 2013. 

Clients include The New York Times, Le Monde, The New Yorker, The Economist, Newsweek, United Airlines, Penguin books, Starbucks, Saatchi&Saatchi, La Repubblica, Feltrinelli, Lavazza, Mondadori, TIM, Rolling Stone, Triennale Design Museum.
Serial Cut for Brother

Serial Cut recently collaborated with our friends at Grey London to produce a series of colourful ads for Brother printers. Serial Cut created the striking chrome-textured CMYK ribbon, as well as the assets (shown here: the cloud and the lightbulb) to bring to life the printer's smart features. To view more of Serial Cut's portfolio, please click here
All Material and Images Copyright Pocko 2010