It's been a long time in development, but now we are finally proud to release the PS VITA Campaign made by Serial Cut™ and Leon Chew! Commissioned by the amazing team at LOVE Creative in Manchester, the campaign features 8 vibrant print ads, showcasing the product functionality across a range of games. A variety of unusual locations were photographed by Leon Chew, and illustrated the concept of "The World Is In Play." Serial Cut™ had the honours of integrating their CGI expertise to recreate gameplay visuals and sets into the environments. Stunning work from both.