Pomme Chan has recently completed work for the UK Campaign of Singha Beer. The concept of campaign is about "Golden Treasure." Because Singha is not a particularly mainstream beer brand, the idea was to make the search for its whereabouts exclusive and rewarding, like a treasure hunt. The heritage of Singha's Thai origins, and its long history through Chaopraya River, is also conveyed in the work.
A video interview with the lovely Pomme also features as a part of Singha Secrets - a collaborative project between Dazed and Singha - where she leads an insightful and behind-the-scenes guide to her home city of London, revealing her treasured art stores, studios and galleries.
