Serial Cut™ designs the print campaign for the new Toyota Prius V! Without doubt, the biggest job the Madrid-based artists has ever put together, the visuals highlight three features of the new Prius V: more versatility, efficiency, and connectivity. It took several months of pre-production, a six-day photo shoot and two months of post-production to complete the design. Serial Cut™ used a youthful, vibrant, and highly contemporary approach to express the essence of the new Prius V and its themes through 3D visuals. See more images from the campaign here and the "Making Of" video here