Powersmile
Privately collected by two German teenagers in the 70’s, the press-photos of US Senators and Gov
ernors in ‘Power-Smile’ are a miniature archive of a period when media-friendliness became the establishment’s key survival strategy, evidence of the then-emerging reality that a good PR shot is worth a thousands votes. These are yesterday’s men but the same rules apply today: whatever happens, just keep on smiling.
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