Pocko Editions | Hot Wheels

Dan Holliday grew up in Portsmouth, gradually moved away from the British coast to London at 16 and spent the past 20 years painting and designing images for posters, record sleeves, flyers, and street wear clothing.

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Hot Wheels

With flame on their wheels, mad racers are the lunatic fringe of motor racing. A ramshackle fusion of body and wheels is engineered. Oil and organs struggle for supremacy as man and motor drive each other round the bend. Imagine the crashes! Using a variety of techniques Dan Holliday renders a colourful and animated collection of haunting images depicting a savage bond between man and machine. Outsized Picassoesque faces are squeezed and contorted inside the cabin, whilst their blocky, child-like steal chariots fume and spark. Mad Race is a fascinating and sinister take on the human condition gripped by the spell of technology. The car, being the definitive symbol of post-industrial society and individualism is represented here as a place outside of morality, a danger zone teetering between life and death.

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