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The Blade
By Various
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Too Fat Cant Fly
By Yuko Kondo
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Re-think
By Various
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Giants
By Klaus Haapaniemi
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Pocko Editions Library



The Bladeblade_thumbs The Blade

BLADE brings together the world’s first exclusive collection of advertising masterworks in a massive 450 page, full colour publication. Our eclectic survey of cutting edge communications gathers the wit and wisdom of the worlds leading creatives. Only the most compelling copy, captivating designs and dynamic brand identities are showcased in a publication that shifts the way we look at advertising.

Page through a portion of it and find out more at The Blade on Pocko Editions or view its external microsite.



kika_book Kika - My first word book kika_thumbs Kika - My first word book
Pocko’s first children’s book is out now… introducing kika, the amazing little rabbit! This colourful and tactile book, drawn by Japanese artist Fukiko Yamamoto entertains and educates 0-3 year olds. “Kika is… spunky, expressive and unique.



elcartel Pocko Collection Series 4postman Pocko Collection Series 4diy Pocko Collection Series 4cheappop Pocko Collection Series 4hotwheels Pocko Collection Series 4faulty Pocko Collection Series 4

Series 4 - “SPEAK AND BE HEARD!”

Pocko, the worlds very own 21st century art missionaries draw our attention to the insatiable voice of creative freedom: fly-poster art, travelling art and believe it or not, your art. The Pocko imagination, bottled at source brings six more visual books surging into life:

EL CĂĄrtel, a book of fly-posters that have been displayed all over Madrid, broadcasting visual allegories on western life, society and politics.
Postman, brings us a cynical collection of comic images, each one painted directly onto envelopes and posted around the world.
DIY, is the most telling edition, a blank sketchbook purpose made to encourage a global brainstorm.
In Cheap Pop, reality is not always what it seems, you find yourself pixelated inside the graphic world of computer games and Japanese pop iconography.
Hot Wheels, presents us with the obscure side of humanity’s savage love affair with the car buzzing insanely behind the wheel of a supersonic post apocalyptic drag race auto.
Faulty, the awesome grasp of fervent love, deviant and yet compelling, where image and text merge in poetic constellation.

POCKO EDITIONS

The Pocko Collection is a series of 96 pocket-sized visual books. This small books harbour big ideas that are expressed with an intoxicating cocktail of charm, quirkiness and bite. The Pocko Collection available from October 2003 in Diesel stores, selected bookshops, art galleries throughout the world and from www.pocko.com

POCKO # 11 - EL CARTEL

cartel_lg_2 Pocko Collection Series 4

El Cártel You’ve stomached the papers; you’ve endured CNN, now see the news from the ground. El Cártel is the siren of the city, waging a war of guerrilla news on the streets of Madrid. Chronicling an age where information is industry, this activism art is the visual intifada. A covert street-poster operation calculated to challenge and motivate Spain’s political consciousness.

The political voice of El Cártel four protagonists is broadcasted with an unparalleled fusion of sophistication, irony and sensitivity. This is a collection of visual manifestoes. With El Cartel’s innovative blend of comic art, news and graffiti awesome word-plays and ironic storyboards challenge us with contemporary issues like the recent wars, the impasse of democracy and the endless permutations of consumerism and mass control in contemporary culture.

Each Poster is headed with an iconographic equation that enigmatically challenges the viewer to engage his/her own political views.

About the authors: Olaf, Jaques le Bisquit, Mutis and Eneko make up El CĂĄrtel.

Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-14-2 Each book with 96 pages, 90 colour illustrations, paperback, priced at £4.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E:info@pocko.com

POCKO # 12 - POSTMAN

post_lg-2 Pocko Collection Series 4
By Jeroen Teunen Dragging the post office back from extinction, this sensational collection of storified envelopes fights the war against phone, fax and email. Addressed to Donald Rumsfeld, Tony Blair and a London Zoo Monkey, these are frescoes par avion that you’ll treasure forever. Jeroen’s travelling artworks transport ideas in space and time. Through air mail these comic masterpieces travel alone but they travel with style. All manner of characters and scenarios are represented including peculiar geeky humans, a divine goddess, a neurotic olive at a party, and a choir of matchsticks singing in the shadow of an authoritarian fire extinguisher. With recurring political references, the compositions express and reflect upon a whole range of themes from existential angst to enlightenment.

About the author: Jeroen was “born to draw” in 1977, Wiesbaden, Germany. Raised in a family of art-collectors, artists and designers and obsessed with comic books since his childhood, he started to use his schoolbooks for drawing instead of homework.

Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-13-4 Each book with 96 pages, 90 colour illustrations, paperback, priced at £4.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E:info@pocko.com

POCKO # 13 - DIY

The Pocko Family has given birth, and you are holding the baby. This Pocko infant is yours to mould into maturity. Lavish its pages with your wildest ideas, your fears and fantasies, all the things you wanted Pocko to do but were afraid to ask. The definitive Tabula Rasa. With 96 pages of blank space this ideas sketchbook is the ideal brainstorming space. You can either send your filled out DIY book back to Pocko as a proposal for a place in the Pocko Collection or you can keep it to yourself. Be a part of the Pocko Family! The cover of D.I.Y. is by Pocko artist Atsuhide Ito and his unparalleled stencilling skills. Cover by Atsuhide Ito
About the author: This is you.

Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-15-0 With 96 pages, paperback, priced at £4.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E: info@pocko.com

POCKO # 14 - HOT WHEELS

hot_lg-1 Pocko Collection Series 4
By Dan Holliday With flame on their wheels, mad racers are the lunatic fringe of motor racing. A ramshackle fusion of body and wheels is engineered. Oil and organs struggle for supremacy as man and motor drive each other round the bend. Imagine the crashes! Using a variety of techniques Dan Holliday renders a colourful and animated collection of haunting images depicting a savage bond between man and machine. Outsized Picassoesque faces are squeezed and contorted inside the cabin, whilst their blocky, child-like steal chariots fume and spark. Mad Race is a fascinating and sinister take on the human condition gripped by the spell of technology. The car, being the definitive symbol of post-industrial society and individualism is represented here as a place outside of morality, a danger zone teetering between life and death.

About the author: Dan Holliday grew up in Portsmouth, gradually moved away from the British coast to London at 16 and spent the past 20 years painting and designing images for posters, record sleeves, flyers, and street wear clothing.

Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-17-7 With 24 postcards, paperback, priced at £6.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E:info@pocko.com

POCKO # 15 - CHEAP POP

cheap_lg-4 Pocko Collection Series 4
By Takora Futori Houston, we have a problem
 What seems to be the trouble, Hubble? Aliens Houston, luminous demons and neon creatures, acid hair and mythical features, slam on the brakes, Houston, we gotta stop, we’re crashing down on planet POP! Beep!! “Game Over.” Say farewell to the reality of soil and water
 welcome to Takora Futori’s cyber world of Cheap Pop. This Pocko collection of pop-cards extends pop iconography deeper. Futori’s electric colour schemes and graphic glyphs upload the vibrant and mesmeric world of computer games and cartoons. Cheep Pop introduces us to intriguing complexities and oddities: strange erotic connotations, gaseous blasts playfully emitting from various cheeky locations, grumpy girly girls dangling handbag cum children, drooling demons and many more extraordinary graphic illusions.

About the author: Graphic designer born in 1972, Kobe, Japan. Making mass consumption pop art is his mission spreading a cheap pop feeling all over the world. His motto is: catchy is everything. His latest collaboration is with fashion guro Comme des Garcon.

Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-16-9 With 24 postcards, paperback, priced at £6.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E:info@pocko.com

POCKO # 16 - FAULTY

fault_lg_2 Pocko Collection Series 4
By Soozy Lipsey and Mike Benson Two views of one love. She draws the pictures. He writes the captions. Together, they blend bleakness and beauty, crafting an arsenal of postcards for murderous love. Remember the pain and ecstasy of love, that excruciating ambivalence of love and hate intertwining in emotional rapture. Faulty occupies a stylish interface between line drawing, graphic imaging and text pulling us into an unfolding visual and poetic adventure of romantic love and desire. This collection showcasing the undiluted essence of Faulty is something for anyone who has endured love.

About the author: Soozy Lipsey is an artist and fashion designer. She runs her own fashion label, also called Faulty, selling her designs around the world. Mike Benson has published his short stories on the soles of shoes, inside album covers, on lampposts and in a few books too. He claims, “We are part of the London-Scottish crime wave”. Published by Pocko Editions, available Nov. 2003. ISBN: 1-903977-18-5 With 24 postcards, paperback, priced at ÂŁ6.99 Images and review copies available on request. Contact Iñigo Asis at Pocko Editions London T: +44 (0)20 8964 9580 E:info@pocko.com

This can be dowloaded as Pocko Collection Series 4 PDF



Pocko Collection Series 3

Series 3 -War and Innocence

Culture clash! Pocko’s third set brings you visual dispatches from the frontline of cultural change. As globalisation accelerates alien cultures are brought inexorably into contact with each other and disruption and weirdness is the inevitable result
 Young Japanese girls juggle individualism with traditional Japanese values, a maverick designer takes a look at Finland’s landscape through pixelated eyes, in the former Soviet Union artists and soldiers become unlikely bedfellows, in the mind of a Japanese artist order and disorder become one and on the streets of London an artist of Tamil origin samples freely from the iconography of revolutionary movements and western popular culture.

Pocko Editions

The Pocko Collection, a series of 96 pocket-sized books, is published by an independent arts book publisher based in London. These small books harbour big ideas that are expressed with an intoxicating cocktail of charm, quirkiness and bite. Pocko champions the book as a brilliant medium of expression that by its nature encourages the articulation of sustained ideas, be they purely visual or combinations of words and images.

Pocko People

Behind the scenes at Pocko there is a group of creative communicators “PockoPeople”. A diverse collection of the world’s best designers, artists and writers from across the globe have flocked to the Pocko banner and countless more are waiting in the wings to further Pocko’s cause. The list of clients includes Versace, Burberry, Ed Case, the Pixies and Alexander McQueen. The Pocko Collection, supported by fashion brand Diesel for the second year in a row, will be available from October 2002 in Diesel stores, selected bookshops and art galleries throughout the world.

NO ARTISTS WERE DAMAGED IN THE SPONSORING OF THIS PUBLICATION THE POCKO COLLECTION

iam-book Pocko Collection Series 3Pocko # 7: I Am Me

In the hyper-reality of popular Japanese culture nothing is ever as it seems. Every month thousands of the young Japanese girls that read teen magazine Nicola send in illustrated postcards to Yonehara, the editor. On blank cards the girls draw Manga style personifications of themselves. With wide eyes, dilated pupils and cutesy ponytails the characters mouth thoughts, naïve, tragic and revealing by turns. The saccharine sweetness of the stock phrases ‘Be yourself’ and ‘We are all princesses’ are matched by the despairing knowingness of the girl who wrote ‘There is no place for me’. Caught between the new, shiny surface world of consumer individualism and the old rigid, hierarchical society that still lurks beneath that skin, these pre-teen and teenage girls struggle to form coherent selves.

It is a dark irony that the girls almost uniformly express their search for individuality through images and words lifted straight from the veil of media that surrounds them. And yet in a culture where emotional displays are still frowned upon, postcards that declare ‘You can cry whenever you want’ are revolutionary. As with all evolutionary processes, when a current of rapid change springs up within a culture, the appearance of weird mutant phenomena can be the result and here they are—the psyches of Japan’s youth.

Author: Yasumasa Yonehara

Sitting by his industrial sized letterbox in Tokyo, Yonehara plays the part of guardian of the pliant dreams of his readers. One of the most adept navigators of contemporary Japanese popular culture, he conceives and edits numerous magazines that are inspired by and inspire Japanese street culture. His first magazine Egg spawned its own fashion style-that of the Shibuya ‘gal’ -supertanned and over made-up schoolgirls while the recent Out of Photographers, is a magazine comprised solely of amateur photography from all over Japan. Published by Pocko Editions, available in October 2002. ISBN: 1-903977-07-X

Pocko # 8:Out of Science

ous_book Pocko Collection Series 3Picking up from where Goya left off with his sketch “The Dream of Reason Produces Monsters”, in which a young student lies asleep whilst nightmarish owls and bats fly around him, Hiro Sugiyama, Japanese artist and independent publisher presents us with Out of Science. In Hiro’s world rational scientific order has completely collapsed – it’s almost as if the Enlightenment had never happened! Through a series of related images Hiro describes a world that is surreal, amusing and threatening by turns. His richly coloured, expressionist paintings are populated by a host of characters. Monkeys with lollypops and handbags, figure skaters spreading stardust, a boy relieving excess internal pressure through his ears, mutant-pigeons and humans under physical attack, all play their part. The onlooker is outwitted by Hiro’s capricious mind. Collectively they make up a universe that is perhaps only a few inches distant from ours in the space-time continuum, but is far enough removed to make the familiar unfamiliar and comfortable dangerous.

Author: Hiro Sugiyama

As well as unleashing his twisted mentality in paint, Hiro Sugiyama runs his own publishing house, Enlightenment, which has produced the titles “Fingerprints” and “Appearances are Often Deceptive” among others. Hiro also publishes a free newspaper that is distributed in Tokyo on the 23rd of every month, which is payday in Japan. Out of Science is Hiro’s first solo publication in the western world. Published by Pocko Editions, available in October 2002. ISBN: 1-903977-08-8

 

Pocko # 9:UEL ELUL EL TEKA

uel_book Pocko Collection Series 3U EL EL UL EL TE KA is the remarkable record of a series of co-operations between the Ukrainian military and a host of respected Ukrainian artists. Boris Mikhailov’s photomontages dissect the stereotyped macho images of men of war featuring Ukrainian soldiers cradling teddy bears in their arms. Meanwhile Iliya Chichkan’s transposition of the visual idiom of fashion photography from the pages of western glossy magazines to the barracks of the Ukraine serves to highlight the absurd orthodoxy of the self-images held by both the worlds of fashion and of the military.

Out of this world, or at least its atmosphere, are the images by the International Masoch Foundation that formed part of the first art exhibition ever held in space. The pictures accompanied Russian astronauts on their trip into space and were installed on the Mir space station. The anarchic spirit that informed all these projects is sustained through the rest of U EL EL UL EL TE KA in which further gem-like examples of artist-military co-operation nestle
U EL EL UL EL TE KA is the epigraph to a small book written by Kasimir Malevich and was his invented battlecry for a new system of art that broke with old bourgeois institutions and instead tuned into the emergent communist ideals of the period. When considered with this fact in mind U EL EL UL TE KA becomes a jaded response to the fragility of ideals and the ease with which they become corrupted by the endless struggles, between humans, for power.

Author: Marta Kuzma and Artists: Serhey Bratkov, Iliya Chichkan, Serhey Ilyin, International Masoch Foundation, Oleh Kulik, Boris Mikhailov, Arsen Savadov & Juriy Senchenko, Oleh Tistol & Mykola Mastenko, Oleksander Kharchenko, Ballistic Missile Brigade, Cosmonauts from Soviet Satellite Myr and the Sailors of the Battleship Slavutych U EL EL UL EL TE KA has been put together by Marta Kuzma an independent curator who works internationally. She was the founding Director of the Soros Centre for Contemporary Art and SSCA gallery in Kiev, Ukraine (1992 – 1999). Published by Pocko Editions, available in October 2002. ISBN: 1-903977-09-6

Pocko # 10: M.I.A

mia-book Pocko Collection Series 3Images and icons of revolution and resistance litter our visual environment. Torn from their original context they are put to work for their own ends by agents of our culture industry. Images of Ché are used to promote a beer brand, the iconography of the Soviet Union is regularly plundered to reference revolutionary chic and symbols that recall the Black Panthers are rebranded in order to assist the sales of hip-hop albums. These are all examples of images that are only half-alive. They are used to weakly reference the notion of revolution and resistance when once they were actually the visual representation of those ideas. The visual languages of both worlds, the distant one of armed struggle in Sri Lanka and the comfortable world of the West, end up blended in her work. Her stencilled images of figures from the Tamil freedom movement, tigers and images of the female leader of the Tamil are graffited onto walls and wooden boards and captured here in M.I.A. With their propaganda-like simplicity the images stay true to their subject matter and yet so jaundiced is the visual appropriate and twist anything, trust is the first casualty.

Author: Maya Arulpragasam

For Maya Arulpragasam this gulf between image and reality in the visual world of the West could not be more poignant. Now a St Martin’s trained artist who has also formed a new band with Justine Frishman (ex-Elastica), writer of the introduction of this book. Maya arrived in London in 1985 at the age of ten, as a war refugee from the Tamil struggle for freedom in Sri Lanka in which her family was closely involved. At that time she only spoke two words in English that were perhaps prophetic of the clash of cultures she was destined to navigate, “Michael” and “Jackson”. Published by Pocko Editions, available in October 2002. ISBN: 1-903977-10-X

Pocko # S:Quattro Stagion

quattrobook Pocko Collection Series 3Beware the darkness! This 24 page postcard book is the chilling visual record of the effect of the endless Finnish winter on Haapaniemi’s psyche. Wide-eyed rabbits scurry through stylised, surreal landscapes that trigger memories of the cult English children’s TV program MagicRoundabout. Thistles and leaves weave and warp themselves into semi-abstract patterns. Beneath a pregnant, blood red sun a Cow creature smokes a fag whilst lost in a stark, brown landscape a weird rabbit person stands giving the viewer the finger. Throughout these scenes the imagery of Slavic art combines in strange synthesis with the artificiality of computer design to create Haapaniemi’s unique style, which is in no way influenced by psychotropic drugs.

Author: Klaus Haapaniemi

On periodic breaks between bouts of solitary confinement in his log cabin, Haapaniemi acts as a creative designer for Diesel and also designs their magazine. Incidentally to the Finns the name Quattro Stagioni is just the name of a pizza. Published by Pocko Editions, available in October 2002. ISBN: 1-903977-11-8

The original Pocko Collection Series 3 PDF press release

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