Selfridges’ Ultralounge, the London store’s permanent arts and exhibition space, launches its 2010 season with an exciting new show, initiated by Pocko, that celebrates the beauty of the small:
The Museum of Small Things (M.O.S.T.)
M.O.S.T. is an exclusive collaboration between Selfridges, the creative boutique and publishing company POCKO and designer Kit Grover. Curated by Nicola Schwartz of Pocko and Kit Grover, the exhibition will include new work by over 20 artists from Pocko’s international stable including McFaul Studio, James Dawe and Nomoco. Exhibiting alongside will be respected contemporary British artists Grayson Perry and Richard Wentworth, intermixed with jeweller, Shaun Leane and many highly talented newcomers.
The Museum of Small Things will inspire visitors to open wide their eyes and to slowly look, and then look again, at the world they inhabit. M.O.S.T. will house priceless gems too subtle to compete with the show-stopping technology of the modern world. Modest masterpieces under-valued in cultures where biggest is better and mega, if achievable, is best, will be centre-stage. The variety on display in this museum will dynamically demonstrate how the lines between all forms of visual expression have become blurred. Exhibits range across images, objects, moving pictures, ideas, detritus and treasures.